3 hours
@
$250.00
Learn to develop a winning naming strategy, a simple naming brief, and a set of shared criteria for success.
—Why have a naming strategy?
—How do you define a name's job?
—How do you develop, and get buy-in for, a naming strategy?
—How can your strategy become shared success criteria (and even naming research parameters)?
—How does your strategy help to navigate tricky client moments?